
About Us...
Most musicians spend their lives deepening their understanding of music—honing performance skills, building rigs, and exploring new instruments. For many, this passion extends into production and engineering. This is where Crowe Sound Lab took root.
THE 70s 80s & 90s
Steven Crowe’s journey began in the early 1970s. Artists like ELO and Elton John ignited his curiosity about not only performance but also recording techniques. In the early 1980s, as the music industry expanded rapidly, his teenage independence and artistic drive led him into professional studios.
Encouraged by an experienced producer, he developed a discerning ear for quality recording and production, setting his sights on becoming a producer. In the 1990s, those ambitions materialized. After music school, fronting multiple bands, recording albums, and evolving from drummer to lead singer and rhythm guitarist, Steven gained deep insight into the music business. At this apex, however, family and a his non-music career started to become his primary focus.
BIRTH OF AN ENGINEER
After nearly a decade away from music, Steven reunited his band for a final album. Spending over a year writing, recording, and producing immersed him in engineering and production—he knew this was his true calling. With help from engineers and friends, he built a home studio. Like many, he faced the complexities of acoustic treatment, desk design, DAWs, outboard gear, plugins, compression, saturation, tracking, and mixing.
Lacking formal engineering training, he dove into classical audio design, circuits, hardware, tubes, and transistors. This led him to question modern outboard gear: much of it was over-featured, expensive, and redundant with DAW capabilities. He also found that many “world-class” plugins failed to authentically emulate the analog hardware they claimed to model. Doubts grew about the integrity of the audio industry.
A TRUE SOUND LAB
Rather than joining online debates, Steven quietly focused on creating honest, effective tools that cut through marketing hype.
His first design, Tracker, distilled the output saturation of classic 1073 and 312 preamps into a simple, powerful unit—delivering authentic analog character without unnecessary circuits.
Building on that success, he developed AfterLife for bus and mastering use. Featuring a classic Baxandall circuit, it allows subtle shaping of saturation without risking the mix. AfterLife excels on the stereo bus, consistently enhancing any performance.
Crowe Sound Lab products are minimalist, affordable, and designed for home studio engineers. They surpass even top saturation plugins (including those modeling the same classic consoles) and rival premium outboard hardware. Classic analog saturation should be accessible to every home studio.
We proudly offer these tools to the audio community—free of hype and without buyer’s remorse.
